Welcome to the website of Matthew A. Gilbert, MBA!

Guided by the motto “learn continuously, live generatively,” I am a teacher, researcher, and trainer with more than 25 years of experience in consulting, speaking, and writing. I have managed marketing projects, written technical documentation, scripted educational videos, and developed training materials across the education, entertainment, healthcare, publishing, travel, and technology sectors.

As a lecturer of marketing at Coastal Carolina University in Conway, South Carolina, I teach courses in advertising, personal selling, and principles of marketing. Internationally experienced, I spent six years educating undergraduates in Dubai, United Arab Emirates, before joining Coastal. A lifelong learner, I am currently pursuing a second master’s degree in sport management.

Intersecting humanity, industry, and technology, my research examines how artificial intelligence is transforming marketing communication, what drives effective entrepreneurship education, and who influences global brand growth in sports. My work aims to strengthen marketing education, promote responsible innovation, and prepare future professionals to think critically, act ethically, and lead effectively.

Organizations such as Abbott Cardiovascular, Boeing Middle East, and Princess Cruises have called on me to design and deliver corporate training programs. My sessions combine industry insight with practical application, enabling attendees to enhance communication, leadership, and performance. These programs emphasize applicable skills that translate learning into measurable results.

As a consultant, I help entrepreneurs, educators, and corporate teams strengthen their brands, improve performance, and communicate more effectively. Known for crafting marketing content, developing business curricula, and producing professional communications that make ideas clear and actionable, my clients include entrepreneurs, musicians, attorneys, academic institutions, and professional service providers.

A charismatic communicator who bridges academia, business, and the arts, I have delivered three TEDx Talks, presented at international conferences, and participated in global education events. I also bring creative range as a voiceover artist and actor. Blending intellectual substance with narrative storytelling, my presentations reflect a commitment to sharing meaningful ideas through compelling communication.

A prolific writer, I am the author of Kickstarting Your Marketing, a principles of marketing textbook, and the book chapter “Disrupting Marketing: Content Creation with Generative AI Applications.” I also have two forthcoming chapters: “Algorithmic Branding: The Ethics of AI in Consumer Manipulation” and “Growing the Game: The NFL’s Global Markets Program and American Football in the United Arab Emirates.”

When asked why teaching is my tenure, I explain, “Education empowers me to influence individuals and impact organizations while improving myself in the process.”

 

Media Appearances

 

Media Citations

 

Teaching Interests

  • Advertising
  • Consumer Behavior
  • International Business
  • Personal Selling
  • Principles of Marketing

 

Subject Matter Expertise

  • Marketing Technology
  • Personal Branding
  • Public Speaking
  • Social Media Marketing
  • Sports Marketing

 

CliftonStrengths

  • Relator
  • Learner
  • Communication
  • Developer
  • Belief