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Hello

Guided by the motto “learn continuously, live generatively,” I am an American business professor and corporate trainer with extensive experience as a writer, marketer, and speaker.

Matthew A. Gilbert, MBA: Business Instructor and Instructional Designer

Skilled in learning management systems such as Blackboard, Canvas, eCollege, edX, and Moodle, I develop and teach communication, management, and marketing courses for adult learners online, on campus, and in blended learning environments. In corporate settings, I conduct business communication, decision-making, and social media marketing workshops. Having embraced an opportunity overseas, I now teach undergraduates at a university in Dubai, United Arab Emirates.

A tech-savvy writer, my first book, edX E-Learning Course Development, was published for educators with the aim of designing, developing, and deploying MOOC courses on the edX platform. I have also authored scholarly papers, feature articles, and Doctorious—a blog about my adventures in academia. I am an unrepentant fan of the Oxford comma; the semicolon is another of my guilty pleasures.

As a marketer and consultant, I have managed people, products, and projects in the education, entertainment, medical device, nonprofit, publishing, travel, and technology sectors. Recognized for my knowledge of social media marketing, I have been called upon to provide expert witness testimony for lawsuits and related research matters.

A charismatic speaker, I use sincerity, humor, and storytelling to connect with audiences; education, leadership, management, marketing, and technology are my main topics. Be sure ask to about my signature speech, Superman: Manager of Steel or my latest idea, David Bowie: The Manager Who Fell to Earth.

When asked why teaching is my tenure, I explain, “I embrace education as my profession because it empowers me to help shape the lives of others, while giving my own life greater meaning.”

In summary, I am:

  • An adaptable educator with experience teaching students from 46 different countries.
  • An author of articles, papers, a blog, and book for educators creating an edX MOOC course.
  • An expat adept at living overseas and working in a cross-cultural educational environment.
  • A marketer skilled with copywriting, direct mail, social media marketing, and web design.
  • An online instructor qualified with Blackboard, Canvas, eCollege, edX, Moodle, and Sakai.
  • A public speaker who connects with audiences using sincerity, humor, and storytelling.
  • A scholar proficient in producing instructional videos and interactive course materials.
  • A trainer and instructional designer well-versed in online and instructor-led training.
  • A trusted advisor providing expert witness testimony on business and social media.

For more information about me, you can like my Facebook page, connect with me on LinkedIn, or follow me on Twitter. You can reach me directly by completing a contact form here

Teaching

Following the video below about my experience as a new faculty member at the American University in the Emirates you will find my Teaching Philosophy, Teaching Interests, and Research Interests. You can also separately view a list of courses  I have taught and courses I have developed, plus descriptions of the courses I have taught since 2007.


Teaching Philosophy

Internalizing Søren Kierkegaard’s idea that “to be a teacher in the right sense is to be a learner,” I join with my students on a journey of generative learningSensitive to the unique experiences, challenges, and learning styles of adult learners, I assign projects relevant to their personal and professional perspectives. Believing education should create community, not competition, I combine learning with laughter to construct a collaborative classroom. Interdisciplinary, I welcome varied viewpoints and encourage my students to own their education. Motivated to “learn continuously and live generatively” I embrace education because it empowers me to shape the lives of others while giving my life greater meaning.


Teaching Interests

As a lifelong learner who entered academia after a decade in industry, I teach practically and purposefully. Leveraging active learning strategies for undergraduate, graduate, and professional development students in traditional, online, and blended classes, I develop courses by integrating my experience managing people, products, and projects in the education, entertainment, medical device, nonprofit, publishing, travel, and technology segments. My teaching interests include communication, marketing, and management courses as follows:

  • Business Communication
  • Consumer Behavior
  • E-Commerce
  • Entrepreneurship
  • Leadership
  • Organizational Behavior
  • Principles of Management
  • Principles of Marketing
  • Public Speaking
  • Social Media Marketing

Research Interests

Balancing theory and reality, my research interests intersect humanity, industry, and technology.  My work is published in refereed academic journals, refereed conference publications, and refereed conference proceedings. I have also been cited in a business book, industry publication, and a marketing journal. Focusing forward, I intend to investigate the influence of Hofstede’s cultural dimensions theory on the social media marketing strategies of amateur American football leagues overseas.  Specific areas of interest include:

  • Behavioral Economics
  • Business Communication
  • Business Intelligence
  • Collective Intelligence
  • Cultural Dimensions Theory
  • Entrepreneurship
  • Human-Computer Interaction
  • Information Management
  • Mobile Marketing
  • Knowledge Management
  • Social Media Marketing
  • Sports Marketing
  • Transactive Memory
  • Travel and Tourism Marketing
  • Virtual Reality

Training

Below is a list of the businesses, individuals, and organizations for whom I have provided corporate training, instructional design, and subject matter expert services. I have provided my services to a range of industry sectors including education, entertainment, medical device, nonprofit, publishing, travel, and technology.

Argosy University
A system of for-profit colleges owned by Education Management Corporation with 28 locations in the United States and an online division.

  • Designed curriculum for two information technology courses delivered on campus and online with eCollege: IST 245, Digital Forensics, and IST 255, Web Authoring Tools; Created course topics, selected the textbook, assigned journal articles, devised two Learning Assessment System Assignments (LASA), created three smaller assignments, and revised grading rubrics; Partnered with Instructional Designers to implement the syllabus into the online course shell.

Comedy for Less Traffic School
A privately owned traffic violator school located in California.

  • Designed and delivered 400 minutes of DMV-approved curriculum, modifying materials and my delivery at locations throughout Southern California; Securely maintained traffic school completion certificates and deposited up to $2000 in cash from class fees while mailing unused materials back to the school.

Global Corporate College
A full-service training and performance improvement organization, providing global learning solutions to companies worldwide.

  • Delivered custom curriculum in half- and full-day seminars to employees of Abbott Vascular in Temecula, California and Abbott Medical Optics in Santa Ana, California; Training delivered: Applications of Communication, Business Writing for Impact, Decision Making.

INJAZ Certified Training Consultancy
A Dubai-based training and Development Consultancy with the aim of enhancing the potential of individuals both as part of an organisation and as active members of a healthy society.

  • Designed and delivered customized workshops for private businesses and government agencies on a contractual basis. Training developed and delivered: Strategically Social: A Social Media Strategy Seminar.

Law Offices of Peter J. Anderson
Law firm specializing in business law, copyright litigation, and entertainment litigation. 

  • Prepared an expert witness report for the defendants in Burnett vs. Young, et al. (alleged copyright infringement of the Owl City and Carly Rae Jepsen song “Good Time”). Citing social media statistics and outlining the impact of user behavior related to the case, my report influenced the plaintiff to drop her case, earning the defendants $500,000 in royalties.

lynda.com
A leading online learning company that helps anyone learn business, software, technology and creative skills to achieve personal and professional goals.

Ontraport
An all-in-one business and marketing automation platform that removes the burden of technology for small businesses and entrepreneurs.

  • Designed and delivered customized workshops for private businesses and government agencies on a contractual basis. Training developed and delivered: Strategically Social: A Social Media Strategy Seminar.

Princess Cruises
One of ten cruise ship brands owned by the American/British Carnival Corporation & plc, the world’s largest cruise ship operator, accounting for approximately 19% share of its revenue..

  • Recruited and supervised eleven college students for a summer internship program; Helped design a management training initiative while writing job descriptions and managing online recruitment efforts.
  • Designed and revised computer-based training modules in HTML for 15,000 shipboard employees, adhering to organizational goals and OSHA standards.

Theta Chi Fraternity
Founded in 1856 on the principle of friendship through the mutual assistance of every member, Theta Chi is one of the oldest men’s college fraternities in North America dedicated to preparing its members for rewarding, successful lives after graduation.

Web4Biz
A community of business professionals who are actively working to integrate Internet and mobile technology into their respective organizations.

  • Shared social media marketing subject matter expertise and designed small business social media marketing workshops; Facilitated part of a two-day course pilot program to identify program strengths and weaknesses; Training developed: Interactive Internet & Mobile Applications For Business.

Writing

The range of my writing aligns with the topics I teach — communication, marketing, and management — and reflects my research interests which intersect humanity, industry, and technology. Below are books, blogs, scholarly papers, newspaper articles, magazine features, and online video courses I have written — plus works in which I have been cited. I have also presented many of these at academic conferences and industry events.


Books


Blogs


Refereed Academic Journals


Refereed Conference Publications


Refereed Conference Proceedings


Other Publications

  • Gilbert, M. (2005, March 28). At classic wire, they’re all brothers but only one boss. San Fernando Valley Business Journal. Vol. 10 (7) (p. 16).
  • Gilbert, M. (2004, August 30). Safety net: Wonder Years baby proofing helps give parents peace of mind by customizing houses to keep hazards for children at a minimum. San Fernando Valley Business Journal. Vol. 9 (18) (p. 30).
  • Gilbert, M. (2004, August 2). Royal reputation: Diane Knight’s persistence and a passion for baking has kept her Lady Di’s cookies in Valencia a local favorite despite news events beyond her control. San Fernando Valley Business Journal. Vol. 9 (16) (p. 22).
  • Gilbert, M. (2004, April). Preparedness, prevention and education: Your family’s strategy for survival in an emergency. LA Parent. Vol. 24 (4) (pp. 16-19).
  • Gilbert, M. (2004, March). Marc Germain: Mr. KABC. UCSB Alumni Association “Coastlines.” Vol. 35 (2) (p. 34).
  • Gilbert, M. (2003, February 17). Targeted campaigns bring in repeat donations. Marketing News. Vol. 37 (4) (p. 15).
  • Gilbert, M. (1996). Greek pride for life: UC Santa Barbara Greeks adorned their bodies with various tattoos, proving that Greek pride was more than skin deep. La Cumbre. Vol. 75 (pp. 88-91). Third Place, Organization/Greeks Writing, Collegiate Gold Circle Award, Columbia Scholastic Press Association (as Matthew Calo).
  • Gilbert, M. (1995). Doing it alone: For single parents, school often took a back seat to the needs of their children. La Cumbre. Vol. 74 (pp. 42-43). Third Place, Personality Profile, Collegiate Gold Circle Award, Columbia Scholastic Press Association (as Matt Calo).

Works Cited In

Speaking

Listed below are academic and professional events at which I presented scholarly papers or gave speeches. A charismatic speaker, I use sincerity, humor, and storytelling to connect with audiences; education, leadership, management, marketing, and technology are my main topics. Be sure to about my signature speech Superman: Manager of Steel or my latest idea, David Bowie: The Manager Who Fell to EarthIf you would like me to speak at your event or organization please reach out and contact me!


Academic Conferences


Invited Presentations

  • Gilbert, M. (2014, February 26). Mixiplicity: The 4P’s of Your Marketing Mix. Given to students enrolled in BUSAD X411.1, Strategic Business Development for the Global Marketplace at UC Santa Barbara Extension, Santa Barbara, CA.
  • Gilbert, M. (2014, February 12). Leadership: Influencing by Communicating. Given to students enrolled in BUSAD X411.1, Strategic Business Development for the Global Marketplace at UC Santa Barbara Extension, Santa Barbara, CA.
  • Gilbert, M. (2013, November 20). Caveat Tweeter: Legal Issues and Social Media. Given online using ClassLive Pro via eCollege to MBA students in Marketing 653, Introduction to Social Media Marketing.
  • Gilbert, M. (2013, November 13). Leadership: Influencing by Communicating. Given to students enrolled in BUSAD X411.1, Strategic Business Development for the Global Marketplace at UC Santa Barbara Extension, Santa Barbara, CA.
  • Gilbert, M. (2013, February 23). Individual Goal Setting. Given to undergraduate students at the Theta Chi Fraternity Mid-Year Leadership Conference held at UCLA, Los Angeles, CA.
  • Gilbert, M. (2013, February 14). Marketing Your Non-Profit with Social Media. Given to community members and students of Antioch University, Santa Barbara, Santa Barbara, CA.
  • Gilbert, M. (2013, January 30). Sharing your story with social media. Given to individuals and small business owners on behalf of S.E. Consulting at the Curious Cup, Carpinteria, CA.
  • Gilbert, M. (2004, November). Clear Pixel Communications: An overview and introduction. Speech given to the inaugural meeting of the Collegiate Entrepreneurs Organization (CEO), Woodbury University, Burbank, CA.
  • Gilbert, M. (2003, May). Analyze Clearly: A strategic summary of Clear Pixel Communications. Speech given to Communications 530 (graduate class of Joseph E. Massey, PhD), California State University, Fullerton, CA.

Consulting

As a consultant I create corporate training materials and academic curriculum for onsite presentation and online delivery; develop websites and WordPress blogs; and provide expert witness opinion for lawsuits involving social media. I have also produced marketing materials; designed and programmed websites with PHP and HTML; and directed public relations efforts for privately-held and non-profit organizations. Below are some businesses, individuals, and organizations for whom I have consulted.

Andy Dick
Comedian, actor, musician, and television/film producer.

  • Spearheaded marketing and business issues related to the redesign of AndyDick.com.

BowTie, Inc. (FKA Fancy Publications)
Privately-held publisher of more than two dozen pet magazines and books.

  • Created presentations and wrote copy for media kits used by sales representatives.

Bruce McLucas, MD
UCLA-based obstetrician-gynecologist specializing in uterine artery embolization.

  • Analyzed Fibroids.com for SEO strength and prepared a report with my analysis and recommendations.

Cherry Norris
Author, filmmaker, entrepreneur, and love coach.

Cigars by Chivas
Privately-owned cigar shop located in Old Town Pasadena.

  • Rebranded this tobacco retailer’s online presence and integrated a Miva Merchant e-commerce system.
  • Took or obtained photos of more than 200 cigar and tobacco products, writing sales copy for each.

Click411, Inc.
Yellow and white page directory and information portal.

Cozy Toes Nail Spa
Nail spa offering manicures, pedicures, skin care, waxing, and massage services.

  • Rebranded business cards, brochures, point of purchase displays, coupons, and the website.
  • Increased search engine rankings and traffic to the company’s website by 100 percent.

DavidBowie.com
The official David Bowie web site.

  • Coordinated live chats with pianist Mike Garson and Emmy-winning comedian Eddie Izzard.

Epic Innovations
Privately-held Las Vegas-based firm offering a complete range of marketing services.

  • Designed graphics, produced Flash intros, programmed websites in ASP and HTML.

Intermezzo Massage
Independent masseuse offering integrative bodywork, meditative massage therapy, and energy healing.

International Society for the Preservation of Women in Railroading
Independent masseuse offering integrative bodywork, meditative massage therapy, and energy healing.

  • Launched the original version of WomeninRailroading.com, the organization’s website.

Jim Walker
World-renowned flutist and music instructor at the University of Southern California.

  • Redesigned JimWalkerFlute.com, the website of this flutist, composer, and USC professor.

Law Offices of Peter J. Anderson
Law firm specializing in business law, copyright litigation, and entertainment litigation. 

  • Prepared an expert witness report for the defendants in Burnett vs. Young, et al. (alleged copyright infringement of the Owl City and Carly Rae Jepsen song “Good Time”). Citing social media statistics and outlining the impact of user behavior related to the case, my report influenced the plaintiff to drop her case, earning the defendants $500,000 in royalties.

Madison2Sunset
Privately-held business development firm serving the entertainment segment.

  • Identified and created materials to attract candidates to clients’ sponsorship opportunities.

Marco Pelusi
Haircolor artist and hair stylist who sells his own line of professional haircare products.

  • Designed a website and branded Blogger template promoting the hair salon and hair care products.

Mike Garson
Composer and pianist who has recorded and toured with David Bowie, Smashing Pumpkins, Nine Inch Nails.

  • Designed and managed MikeGarson.com, the website of this pianist and composer.
  • Negotiated the $60,000 sale of two domain names along with a licensing agreement.
  • Managed the production and marketing of two contemporary classical albums.

PhyBuy.com
Medical supply purchasing service.

  • Conceptualized the visual identity and designed the original corporate logo.

Princess Cruises
One of eleven cruise ship brands owned by Carnival Corporation, the world’s largest cruise ship operator.

  • Designed an inaugural leadership development program and supervised 11 college interns
  • Designed and revised computer-based training modules for 15,000 shipboard employees.

Robert A. Finkelstein, Esq.
Co-Chairman of the Board of Directors at Frank Sinatra Enterprises (FSE) LLC.

  • Developed and implemented a backup strategy for critical legal and personal documents.

Roberts Partners
Los Angeles-based law firm specializing in “quit tam” lawsuits (fraud against the government).

RTJ Financial Management, Inc
Privately-held investment and financial management firm.

  • Crafted copy and coordinated design and production of a brochure and presentation folder.

San Fernando Valley Business Journal
Weekly newspaper with 10,000 print and 14,000 online subscribers.

  • Wrote profiles of leaders and businesses in the Santa Clarita and San Fernando Valleys.

Santa Clarita Sun
An independent community newspaper published quarterly.

  • Develop stories for print and online versions of this quarterly 50,000-circulation paper.

STR Business Media
Publisher of advertising solutions for toll free numbers and web addresses in the US.

  • Managed the design of online ads for this 800-number directory at InternetTollFree.com.

Wingate Dunross, Inc.
Privately-held executive and technical search firm. 

  • Redesigned this search firm’s online identity at WDSearch.com; currently host the website.

Woodbury University
Private, non-profit, and nonsectarian university with 1,300 undergraduate and 300 graduate students.

  • Developed an Executive Education program in partnership with the School of Business Chair.
  • Created a prototype website and e-mail template along with program administrative elements.

Samples

Samples of my teaching, consulting, course development, writing, and speaking work — along with some of my promotional and game show television appearances — are shared below:

Exercises
Forms
Presentations
Publications
Speeches
Syllabi
Videos: Educational
Videos: Gameshows
Videos: Promotional
Videos: Screen Cast
Videos: Scripts
Videos (Training)
Workbooks

 

Reviews

Reviews and recommendations from my clients, colleagues, and students follow:

Pernell Marsh, Former New Media Marketing Student at UCLA Extension

National University


“This is my fourth online class with NU, and Matthew Gilbert was by far the best teacher I’ve had so far. He responded within minutes of emails and texts if it was an emergency or a problem came up. He was very understanding that life can take a turn sometimes and some problems that arise were out of our hands.” — Former Online Public Speaking Student at National University


National University“I am a student at National University who just took the first on campus class. Mr. Gilbert was my instructor for Communications 103. Before the class, I was a very shy when it came to speaking in front of a class or audience. Through his teaching, techniques and activities in class, I learned to not fear public speaking and also how to prepare my self before speaking in front of the class. I want to recognize him for his great job as a teacher in this class. I learned a lot through him.” — Former On-Campus Public Speaking Student at National University


UCLA Extension“I wanted to take a moment to let you know how much I have learned in this class. I came into it with quite a few years of marketing experience but knowing hardly anything about social media after being in an operations role for the past 8 years. Now I feel as if, with the help of the appropriate team members, I could plan and orchestrate a social media program on my own…I’m also grateful for the class in that it has opened doors for me during my job search. Being downsized and unemployed for the first time in 26 years is no fun, but the class kept me and my brain going. Without sounding too sappy, this course could not have come along at a better time – it literally kept me going on those days when headhunters and colleagues weren’t calling!” — Former New Media Marketing Student at UCLA Extension


Barry Bailey, MBA“I personally hired Matthew to teach English and Business courses for the Bakersfield Center of DeVry University. During my tenure with the school he consistently received high ratings from students and was known for implementing suggested changes regarding curriculum, teaching style or administrative issues. He is of high integrity and willing to do what is needed to help students reach success. He prepares for his classes, engages students in the learning process and many seek him out as a mentor. His dedication to the learning process has also inspired other faculty members and he has been used to help train other faculty. I highly recommend Matthew!”Barry J. Bailey, MBA, Director at ITT Technical Institute and Principal of The Barry Bailey Group


National University“I want to thank you for teaching this class.  You made it fun, enjoyable and helped take the fear out of public speaking for me.  I almost feel that I can conquer the world after this class. You made it easy for me to be comfortable and I even feel different when I am teaching my CPR classes now. I thought that it was important for me to tell you outside of the course reflection how much I appreciate your time and energy that you put in.” — Evie Bakalian, Former Online Public Speaking Student at National University


Mike Charlasch“In our time working together, Matthew quickly proved himself a bright and capable person with good marketing insight and thorough attention to detail.” — Mike Charlasch, Former Manager at  Princess Cruises


Rob Jupille

Matt was instrumental in the early branding work for my financial planning company. He helped clarify my vision into something workable. I would recommend him highly if you need marketing or branding work done.” — Rob Jupille, Owner, RTJ Financial Management, Inc.


aue_shield“Thanks for constantly encouraging us in every step of the way. You truly did the impossible to deliver the course materials in effective way. You inspired me to be a better person, with every class being so full of love and passion. It’s all those little things you did for us, treating us like we were your very own little siblings, scolding us when we did not perform to our potential, laughing with us-even though our jokes made no sense, treating us with so much respect, and so so much more.” Rolania AlBanna, E-commerce and Marketing Student at American University in the Emirates


“I wasRoya Alt fortunate to work closely with Matthew and found him to be a strategic and creative collaborator with an innate understanding of how to appeal to our target audience. He is extremely proficient in handling the nuances of our various constituents, including patients and donors, and was always interested in advancing his own knowledge and skills. It was a pleasure to work with Matt” Roya Alt, Former Manager at City of Hope


Shay Gross“Matthew was my UCLA instructor on Social Media Marketing and New Media. I knew I was in store for an amazing and epiphanous learning experience from the moment I perused his in-depth syllabus. Throughout his well-planned semester, I received personalized feedback, critique and input. I learned how to leverage social media for marketing purposes from an enthusiastic expert. There are innumerable charlatans claiming to be “Social Media Gurus and Experts”. Matthew “Mr. G” Gilbert, however, is the real deal. I would take any course of learning from him in the future.” Shay Gross, former UCLA Extension Student


Vikram Dhillon“I have learned valuable information from Mr. Gilbert that I will use in my future career. His classes are full of excitement and it’s guaranteed that a student will not fall asleep during his awakening lectures! His lectures are captivating and engaging because he always finds a way to make the subjects in the book more interesting.  Mr. Gilbert applies his knowledge from previous opportunities and uses the information for his lectures. This type of teaching is rare because most professors are indolent and just teach right out of the given book.” — Vikram Dhillon , former student at DeVry University


Yuksel Ulgen“Matt was instrumental in the early branding work for my financial planning company. He helped clarify my vision into something workable. I would recommend him highly if you need marketing or branding work done.” — Yuksel Ulgen Varol, former student at UCSB Extension

Connect

Let’s get connected! Below you will find my five most recent blog posts and my five most recent tweets; read them to learn more about my interests and areas of expertise. You can also click the social media icons above to connect with me on Twitter, Facebook, LinkedIn, and Google+. Reach me directly by completing a contact form.

Have you been to my website, MatthewAGilbert.com, lately? If not, or even if you have, please join me there and learn about my: Teaching: review my Teaching Philosophy, Teaching Interests, and Research Interests. You can also view a list of courses I have taught and courses I have developed, plus descriptions of the courses I have […] […]

Sun, Jan 31, 2016
Source: doctorious

Yesterday, as the world remembered the 30th anniversary of the Space Shuttle Challenger explosion on January 28, 1986, I reflected about the impact it — and the entire Space Shuttle program — had on my life. I also wondered to what degree it has influenced the direction my life has taken. Certainly, the January 27, 1967 death of the […] […]

Thu, Jan 28, 2016
Source: doctorious

Guest speakers offer a wonderful way to bring textbooks to life and show your students how they can connect theory with reality. I’ve had many exceptional individuals share their insights and experiences with my students. So I was thrilled when, on Saturday, November 14, 2015, Anthony Quartararo stopped by my MGT 100, Principles of Management […] […]

Mon, Nov 30, 2015
Source: doctorious

Facebook favors the bold. Okay, technically fortune favors the bold, but I was recently bold on Facebook; that risk paid a handsome reward. During the morning of Monday, October 19 I saw a Facebook post by Robert Scoble announcing his arrival in Dubai for Gitex Technology Week. Intrigued, I reached out to the noted blogger, technical evangelist, author, and futurist for […] […]

Wed, Oct 21, 2015
Source: doctorious

On September 8, 2014 I opened for Lady Gaga. Well, not exactly: I landed in Dubai, UAE a few hours before Lady Gaga also arrived in Dubai for a concert at the Meydan Racecourse (on September 10). And so began my expat adventure as a full-time business professor. In the 12 months since I have […] […]

Wed, Sep 09, 2015
Source: doctorious

clearpixel

I also invite you to connect with me via the social media profiles I’ve listed below in addition to my contact form:

Blogs

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Documents

 Music

Networking

Photos

Sharing

SlideShare Presentations

Twitter

YouTube

Websites