Below are descriptions for selected courses I have taught and/or for which I created curriculum:
Empowered UCLA Extension
New Media Marketing (X 460.394): This course discusses how the Internet, the digital revolution, and the technological pace of change have dramatically changed the way products are marketed, promoted, and sold. Applicable for both veteran marketers who want to broaden their skill sets and newcomers to the marketing world, you will learn key marketing concepts along with the new techniques required to compete in a highly competitive economy. By course’s end, you leave with a new approach for marketing more effectively.
Organizational Communication(COM 103): Provides for the study and application of current theories and research on communication within and among organizations. Includes the study of the influence of management styles on organizational communication. Discussion of communication structure, functions, contexts in organizations, and communication ethics in organizations.
Public Speaking (COM 344): Introduction to the principles and practices of spoken communication, with special emphasis on the skills needed to communicate effectively in the workplace. Topics include platform techniques, interpersonal communication strategies, cross-cultural approaches and small group methods.
Business Ethics (BUS 309): Examines the applications of ethical principles through consideration of typical problem areas encountered in organizations. The course focuses on the ethical perspectives of business decision-making and policy development in a variety of key areas including individual behavior, human resource management, work environments, marketing, property rights, and international business. The analysis of case situations will illustrate the application of various ethical approaches (utility, individual rights, and justice) in managing organizations.
Business Strategy (BUS 490): Provides an opportunity for students to integrate management principles, techniques, and theories by applying previously acquired knowledge of all business functional areas to analyze, develop, and implement business strategy. Utilizes cases from a variety of organizations, with emphasis on problem identification, analysis, and decision-making on strategic issues.
Fundamentals of E-Business (BUS 107): Examines the development of electronic commerce, the basic technologies used to conduct e-business, and the various forms of electronic business. Presents marketing models used in e-business strategy. Examines the processes for business-to-business and business-to-consumer transactions. Reviews the electronic commerce infrastructure, designing and managing on-line storefronts, payment options, security, privacy, and the legal and ethical challenges of electronic business.
Introduction to Business (BUS 100): Provides a foundation in business operations through a survey of major business functions (management, production, marketing, finance and accounting, human resource management, and various support functions). Offers an overview of business organizations and the business environment, strategic planning, international business, and quality assurance.
University of California, Los Angeles (Extension)
Consumer Behavior (MGMNT X 460.300): We are all consumers. We use Facebook, Match.com, Groupon, and have our favorite stores and brands. But why? In business there lies an importance to adopt a customer focus. Marketing, in particular, begins and ends with the customer–from determining wants and needs to ensuring post-purchase satisfaction. Moreover, even the same consumer can make different decisions depending on the situation. So as marketers, how do we create sound marketing strategies? With this class, where you learn how and why consumers behave the way they do.
New Media Marketing (MGMNT X 460.394): This fast-paced course discusses how the Internet, the digital revolution, and the technological pace of change have dramatically changed the way products are marketed, promoted, and sold. To succeed in this new economy, marketing and advertising concepts must embrace evolving phenomena, such as Facebook, YouTube, MySpace, Twitter, podcasts, webinars, and blogs, social networking and virtual communities, mobile devices, and geo-local. You must learn to use these new tools and concepts to their optimal advantage to maintain an edge in today’s economy. Since email is still the best lead generation program for companies (followed closely by website registrations), this course explores email marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), website development and design and many more internet marketing methods and concepts. Applicable for both veteran marketers who want to broaden their skill sets and newcomers to the marketing world, you will learn key marketing concepts along with the new techniques required to compete in a highly competitive economy. By course’s end, you leave with a new approach for marketing more effectively.
University of California, Santa Barbara (Extension)
Buying Behavior (BUSAD X 409.47): Buying behavior is the study of why consumers purchase goods and services, and the multiple factors that influence their decisions. In today’s volatile marketplace, gaining a better understanding of consumer buying behavior offers distinct advantages when selecting target markets and designing market strategy. With a particular focus on the impact of the Internet on marketing, this class explains what buying behavior is and explores how to successfully reach consumers and inspire them to take action.
Communication Skills for the Business Professional (BUSAD X406.00) Your skill in crafting letters, e-mails, memos, and presenting your ideas will determine how effectively you deliver your message to, or on behalf of, your organization. In this course students learn strategies for working well with others, including being attentive when others are speaking and responding effectively to others’ comments during a discussion. Students also learn best practices for presenting information verbally and in writing, either formally (through reports and business correspondence) or informally (through memos and e-mails).
Marketing Research and Strategic Applications (BUSAD X 409.25): One of the most important keys to success in business is knowing how to gather important marketing information that identifies customer preferences and brings those preferences to bear on consumer communications. In this course, students learn how to gather information about the marketplace that refines marketing campaigns and avoids wasteful spending on unlikely buyers. Students also explore aspects vital to identifying and understanding sales and marketing opportunities, customer prospects, product and service requirements, buying and usage patterns, product awareness, and customer satisfaction.
Personal Finance and Entrepreneurship (XLRN 861.9): Students learn the principles of investing and saving, including stocks and bonds. Discuss credit and investment, the difference between the NYSE and the NASDAQ, and how to deal with interest rates in an easy to understand way. Students make their own individual mock stock portfolios, and will monitor them throughout the class. Then, take your new found investing knowledge and research how to start a business of your own. This program is designed to help students take charge of their own financial life.
Principles and Practice of Public Relations (BUSAD X 401.30): With digital devices dominating an ever-expanding informational environment, knowing how to communicate effectively is essential to the survival of an organization. Serving this need, public relations is the communications bridge between an organization and its key publics. With a dual focus on its academic foundation and practical implementation, this course introduces you to the principles and practice, of public relations.
Principles of Marketing (BUSAD X409.65): In today’s highly competitive marketplace, effective marketing is a core requirement of any successful organization. A well conceived strategic marketing plan supported by effective execution is essential to profitable business growth and/or nonprofit success. This course, which provides an overview of marketing and the marketing process, is designed for those new to marketing or those trained in other disciplines. Course participants use these tools and ideas to create a strategic marketing plan for a product or service of their choice.
Student Leadership Development (XLRN 861.6): Organizations are only as effective as the individuals who work in them. This course focuses on enhancing students’ individual awareness, reflection, and effectiveness as leaders. Through a focus on self assessment, participants will learn to appreciate the differences between themselves and others and deepen their understanding of what motivates people in social, school and working environments. The team is the unit of an organization where most leaders begin to develop influential skills. A team can be defined as a group of individuals whom you directly manage or those whom you influence on a project basis. Leading teams involves managing different personalities, cultures, conflicting political agendas, and varying skill levels. Through participating in and observing team dynamics, students will determine the principles of building highly effective teams. The pragmatic approach used in this course combines learning through classic case situations with experiences in leading team-based activities.
University of Phoenix
Contemporary Business Communication (COM 140): In this course, students apply the basic writing process — transitioning from fluency to clarity to correctness — as they create a variety of effective business communication for both internal and external audiences. Selected readings provide the foundation for discussions of the purpose, audience, structure, tone, and content of business writing. Grammar exercises focus on sentence structure, punctuation, capitalization, and bias-free language.
Effective Essay Writing (COM 150): In this course, students develop academic writing skills. Students use the writing process to construct an expository essay with an emphasis on coherence and correctness in written communication. Students also conduct basic research for the expository essay. Selected readings provide the basis for discussion regarding the difference between fact and opinion. Grammar exercises focus on verb tense and form, subject-verb and pronoun-antecedent agreement, and pronoun case. Students also complete exercises covering topic sentences, paragraph development, citations, and formatting guidelines.
Effective Persuasive Writing (COM 120): Focuses on developing the writing skills of entry-level college students. This 9-week course emphasizes the use of Standard English grammar and mechanics, correct spelling, and basic documentation skills as well as coherence and correctness in written communication. Students will examine the characteristics of the persuasive essay and utilize the steps in the writing process to create a Persuasive Essay.
Research Writing (COM 220): This course focuses on effective internal and external business communication using written methods. Students will write a variety of job-related communiqués including letters, resumes, memos, reports, and presentations.
University Composition and Communication I (COM 155): This course addresses the key elements necessary for effective academic writing in college. The course begins with focus on pre-writing strategies and builds to drafting and revising essays. In addition, the course includes skill development at the sentence and paragraph level.
University Composition and Communication II (COM 156): This course builds upon the foundations established in COM-155. It addresses the various rhetorical modes necessary for effective college essays: narration, illustration, description, process analysis, classification, definition, comparison and contrast, cause and effect, and argumentation. In addition, requirements for research essays, including the use of outside sources and appropriate formatting, are considered.
Written Communication (COM 215): This course focuses on effective internal and external business communication using written methods. Students will write a variety of job-related communiqués including letters, resumes, memos, reports, and presentations.