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Introducing

Guided by the motto “learn continuously, live generatively,” I am a business professor and corporate trainer with extensive experience as a writer, marketer, and speaker.

Matthew A. Gilbert, MBA: Business Instructor and Instructional Designer

Skilled in learning management systems such as Blackboard, Canvas, eCollege, edX, and Moodle, I develop and teach communication, management, and marketing courses for adult learners online, on campus, and in blended learning environments. In corporate settings, I conduct business communication, decision-making, and social media marketing workshops. Having embraced an opportunity overseas, I now teach undergraduates at a university in Dubai, United Arab Emirates.

A tech-savvy writer, my first book, edX E-Learning Course Development, was published for educators with the aim of designing, developing, and deploying MOOC courses on the edX platform. I have also authored scholarly papers, feature articles, and Doctorious—a blog about my adventures in academia. I am an unrepentant fan of the Oxford comma; the semicolon is another of my guilty pleasures.

As a marketer and consultant, I have managed people, products, and projects in the education, entertainment, medical device, nonprofit, publishing, travel, and technology sectors. Recognized for my knowledge of social media marketing, I have been called upon to provide expert witness testimony for lawsuits and related research matters.

A charismatic speaker, I use sincerity, humor, and storytelling to connect with audiences; education, leadership, management, social media, and technology are his main topics. Be sure to about my signature speech called Superman: Manager of Steel.

When asked why teaching is my tenure, I explain, “I embrace education as my profession because it empowers me to help shape the lives of others, while giving my own life greater meaning.”

For more information about me, you can visit my Facebook page, connect with me on LinkedIn, or follow me on Twitter. You can reach me directly by clicking here to complete a contact form.

Teaching

Below are my Teaching Philosophy, Teaching Interests, Research Interests, Courses Taught, and Courses Developed:


Teaching Philosophy

Internalizing Søren Kierkegaard’s idea that “to be a teacher in the right sense is to be a learner,” I join with my students on a journey of generative learningSensitive to the unique experiences, challenges, and learning styles of adult learners, I assign projects relevant to their personal and professional perspectives. Believing education should create community, not competition, I combine learning with laughter to construct a collaborative classroom. Interdisciplinary, I welcome varied viewpoints and encourage my students to own their education. Motivated to “learn continuously and live generatively” I embrace education because it empowers me to shape the lives of others while giving my life greater meaning.


Teaching Interests

Acting as a “guide on the side” and not a “sage on the stage” I prepare practical yet transformational educational experiences about business, communication, and computer applications. A professional marketer and communicator for more than 20 years, I integrate my experience managing people, products, and projects into my classes. I teach students in undergraduate, graduate, and professional development programs through traditional, blended, and entirely online environments using the Blackboard, Canvas, eCollege, edX, Moodle, and Sakai learning management systems. Knowing that without relevance a discovery is depreciated, I encourage students to leverage what they learn in class to achieve their objectives outside of it. My interests as an educator are aligned with the intersection of technology and humanity. Given this, I am most interested in teaching courses about the following subjects:

  • Academic Writing
  • Business Administration
  • Business Ethics
  • Business Writing
  • Communication
  • Computer Applications
  • Critical Thinking
  • Information Technology
  • Leadership
  • Management
  • Marketing
  • Organizational Behavior
  • Public Speaking
  • Social Media Marketing

Research Interests

I embrace an interdisciplinary array of interests that intersect humanity, technology, and industry; themes relevant to the subjects I teach.

  • Behavioral Economics in Business
  • Cause Related Marketing in Sports
  • Citizen Journalism in Emerging Markets
  • Crowdfunding of Entrepreneurial Ideas
  • Curriculum Curation with Social Media
  • Educational Technology in Emerging Markets
  • Higher Ed Marketing with Social Media
  • High Performance in Professional Sports
  • Management Models in Comic Books
  • Marketing in a Converged Media Context
  • Social Media Marketing and Fan Engagement
  • Virtual Communities of Practice

Courses Taught

  • Advanced Composition (ENGL 135), DeVry University
  • Advanced Social Media Marketing for Business (MKT 654), National University
  • Business Ethics (BU 205), Jumeira University
  • Business Ethics (BUS 309), Strayer University
  • Business Policies (BU 305), Jumeira University
  • Business Policy (BUS 490), Strayer University
  • Buying Behavior (BUSAD X409.47), UCSB Extension
  • Composition (ENGL 112), DeVry University
  • Computer Applications for Business with Lab (COMP 100), DeVry University
  • Consumer Behavior (MGMNT X460.300), UCLA Extension
  • Consumer Market Research (MGMNT X 466.000), Empowered UCLA Extension
  • Contemporary Business Communication (COM 140), University of Phoenix
  • Critical Thinking (GE 131), Jumeira University
  • Critical Thinking and Problem Solving (COLL 148), DeVry University
  • Current Issues in Business Management (BUS 510), Nobel University
  • Data Analysis with Spreadsheets with Lab (BIS 155), DeVry University
  • Developmental English (ENGL 032), DeVry University
  • Digital Forensics (IST 245), Argosy University
  • Effective Essay Writing (COM 150), University of Phoenix
  • Effective Essay Writing (ENG 101), University of Phoenix
  • Effective Persuasive Writing (COM 120), University of Phoenix
  • Excel 2010, Level II, Conejo Valley Adult School
  • Fundamentals of E-Business (BUS 107), Strayer University
  • Intermediate English (ENGL 092), DeVry University
  • International Business Environment (BU 304), Jumeira University
  • International Trade and Finance (BUS 510), Nobel University
  • Intro to Interpersonal Communication (COM 120), National University
  • Intro to Mass Communication (COM 100), National University
  • Introduction to Business (BUS 100), Strayer University
  • Introduction to Business and Technology (BUSN 115), DeVry University
  • Introduction to Events Management (BAev 312), Jumeira University
  • Introduction to Social Media for Business (MGT 590E), Antioch University
  • Marketing Research and Strategic Applications (BUSAD X409.25), UCSB Extension
  • Marketing Your Business with Twitter, Empowered UCLA Extension
  • New Media Marketing (MGMNT X460.394), UCLA Extension
  • New Media Marketing (X460.394), Empowered UCLA Extension
  • Organizational Behavior (BU 204), Jumeira University
  • Organizational Communication (COM 344), National University
  • PC Hardware and Software with Lab (COMP 129), DeVry University
  • Personal Finance and Entrepreneurship (XLRN 861.9), Summer Discovery at UC Santa Barbara
  • Principles and Practice of Public Relations (BUSAD X401.30), UCSB Extension
  • Principles of Management (BU 102), Jumeira University
  • Principles of Management (MGMT 303), DeVry University
  • Principles of Marketing (BUSAD X409.65), UCSB Extension
  • Production Management (BUS 543), Nobel University
  • Professional Writing (ENGL 227), DeVry University
  • Project Management (MGMT 404), DeVry University
  • Public Speaking (COM 103), National University
  • Research Writing (COM 220), University of Phoenix
  • Social Media Marketing (MGMNT X 460.398A), UCLA Extension
  • Social Networking and Fan Management (MUBUS 304), Musicians Institute
  • Strategic Business Development for the Global Marketplace (BUSASD X411.1), UCSB Extension
  • Student Leadership Development (XLRN 861.6), Summer Discovery at UC Santa Barbara
  • University Composition and Communication I (COM 155), University of Phoenix
  • University Composition and Communication II (COM 156), University of Phoenix
  • Utilizing Information in College Writing (COM 125), University of Phoenix
  • Web Authoring Tools (IST 255), Argosy University
  • Word 2010, Level II, Conejo Valley Adult School
  • Written Communication (COM 215), University of Phoenix

Courses Developed

  • Advanced Social Media Marketing for Business (MKT 654), National University
  • Consumer Behavior (MGMNT X460.300), UCLA Extension
  • Consumer Market Research (MGMNT X 466.000), Empowered UCLA Extension
  • Current Issues in Business Management (BUS 510), Nobel University
  • Digital Forensics (IST 245), Argosy University
  • International Trade and Finance (BUS 510), Nobel University
  • Introduction to Social Media for Business (MGT 590E), Antioch University
  • Marketing Research and Strategic Applications (BUSAD X409.25), UCSB Extension
  • Marketing Your Business with Twitter, Empowered UCLA Extension
  • New Media Marketing (MGMNT X460.394), UCLA Extension
  • New Media Marketing (X460.394), Empowered UCLA Extension
  • Personal Finance and Entrepreneurship (XLRN 861.9), Summer Discovery at UC Santa Barbara
  • Principles and Practice of Public Relations (BUSAD X401.30), UCSB Extension
  • Principles of Marketing (BUSAD X409.65), UCSB Extension
  • Production Management (BUS 543), Nobel University
  • Social Media Marketing (MGMNT X 460.398A), UCLA Extension
  • Social Networking and Fan Management (MUBUS-304), Musicians Institute
  • Strategic Business Development for the Global Marketplace (BUSASD X411.1), UCSB Extension
  • Student Leadership Development (XLRN 861.6), Summer Discovery at UC Santa Barbara
  • Web Authoring Tools (IST 255), Argosy University

Consulting

Andy Dick
Comedian, actor, musician, and television/film producer.

  • Spearheaded marketing and business issues related to the redesign of AndyDick.com.

BowTie, Inc. (FKA Fancy Publications)
Privately-held publisher of more than two dozen pet magazines and books.

  • Created presentations and wrote copy for media kits used by sales representatives.

Bruce McLucas, MD
UCLA-based obstetrician-gynecologist specializing in uterine artery embolization.

  • Analyzed Fibroids.com for SEO strength and prepared a report with my analysis and recommendations.

Cherry Norris
Author, filmmaker, entrepreneur, and love coach.

Cigars by Chivas
Privately-owned cigar shop located in Old Town Pasadena.

  • Rebranded this tobacco retailer’s online presence and integrated a Miva Merchant e-commerce system.
  • Took or obtained photos of more than 200 cigar and tobacco products, writing sales copy for each.

Click411, Inc.
Yellow and white page directory and information portal.

Cozy Toes Nail Spa
Nail spa offering manicures, pedicures, skin care, waxing, and massage services.

  • Rebranded business cards, brochures, point of purchase displays, coupons, and the website.
  • Increased search engine rankings and traffic to the company’s website by 100 percent.

DavidBowie.com
The official David Bowie web site.

  • Coordinated live chats with pianist Mike Garson and Emmy-winning comedian Eddie Izzard.

Dynamic Technology Group
Privately-held group of technology-based businesses serving the home audio/video and automotive segments.

  • Developed training procedures for home audio/video installation technicians.
  • Worked with owner to revise traffic school class curriculum and materials.

Epic Innovations
Privately-held Las Vegas-based firm offering a complete range of marketing services.

  • Designed graphics, produced Flash intros, programmed websites in ASP and HTML.

Intermezzo Massage
Independent masseuse offering integrative bodywork, meditative massage therapy, and energy healing.

International Society for the Preservation of Women in Railroading
Independent masseuse offering integrative bodywork, meditative massage therapy, and energy healing.

  • Launched the original version of WomeninRailroading.com, the organization’s website.

Jim Walker
World-renowned flutist and music instructor at the University of Southern California.

  • Redesigned JimWalkerFlute.com, the website of this flutist, composer, and USC professor.

Law Offices of Peter J. Anderson
Law firm specializing in business law, copyright litigation, and entertainment litigation. 

  • Prepared an expert witness report for the defendants in Burnett vs. Young, et al. (alleged copyright infringement of the Owl City and Carly Rae Jepsen song “Good Time”). Citing social media statistics and outlining the impact of user behavior related to the case, my report influenced the plaintiff to drop her case, earning the defendants $500,000 in royalties.

Madison2Sunset
Privately-held business development firm serving the entertainment segment.

  • Identified and created materials to attract candidates to clients’ sponsorship opportunities.

Marco Pelusi
Haircolor artist and hair stylist who sells his own line of professional haircare products.

  • Designed a website and branded Blogger template promoting the hair salon and hair care products.

Mike Garson
Composer and pianist who has recorded and toured with David Bowie, Smashing Pumpkins, Nine Inch Nails.

  • Designed and managed MikeGarson.com, the website of this pianist and composer.
  • Negotiated the $60,000 sale of two domain names along with a licensing agreement.
  • Managed the production and marketing of two contemporary classical albums.

PhyBuy.com
Medical supply purchasing service.

  • Conceptualized the visual identity and designed the original corporate logo.

Princess Cruises
One of eleven cruise ship brands owned by Carnival Corporation, the world’s largest cruise ship operator.

  • Designed an inaugural leadership development program and supervised 11 college interns
  • Designed and revised computer-based training modules for 15,000 shipboard employees.

Robert A. Finkelstein, Esq.
Co-Chairman of the Board of Directors at Frank Sinatra Enterprises (FSE) LLC.

  • Developed and implemented a backup strategy for critical legal and personal documents.

Roberts Partners
Los Angeles-based law firm specializing in “quit tam” lawsuits (fraud against the government).

RTJ Financial Management, Inc
Privately-held investment and financial management firm.

  • Crafted copy and coordinated design and production of a brochure and presentation folder.

San Fernando Valley Business Journal
Weekly newspaper with 10,000 print and 14,000 online subscribers.

  • Wrote profiles of leaders and businesses in the Santa Clarita and San Fernando Valleys.

Santa Clarita Sun
An independent community newspaper published quarterly.

  • Develop stories for print and online versions of this quarterly 50,000-circulation paper.

STR Business Media
Publisher of advertising solutions for toll free numbers and web addresses in the US.

  • Managed the design of online ads for this 800-number directory at InternetTollFree.com.

Wingate Dunross, Inc.
Privately-held executive and technical search firm. 

  • Redesigned this search firm’s online identity at WDSearch.com; currently host the website.

Woodbury University
Private, non-profit, and nonsectarian university with 1,300 undergraduate and 300 graduate students.

  • Developed an Executive Education program in partnership with the School of Business Chair.
  • Created a prototype website and e-mail template along with program administrative elements.

Writing

Below are books, blogs, scholarly papers, newspaper articles, magazine features, and online video courses I have written — plus a list of works in which I have been cited. I have also presented many of these at academic conferences and industry events.


Books


Blogs


Refereed Academic Journals


Refereed Conference Publications


Refereed Conference Proceedings


Online Video Courses

  • Gilbert, M. and Sowards, A. (2015). Mastering WordPress Theme Development [Video file]. Birmingham, UK: Packt Publishing. Script in preparation.

Other Publications

  • Gilbert, M. (2005, March 28). At classic wire, they’re all brothers but only one boss. San Fernando Valley Business Journal. Vol. 10 (7) (p. 16).
  • Gilbert, M. (2004, August 30). Safety net: Wonder Years baby proofing helps give parents peace of mind by customizing houses to keep hazards for children at a minimum. San Fernando Valley Business Journal. Vol. 9 (18) (p. 30).
  • Gilbert, M. (2004, August 2). Royal reputation: Diane Knight’s persistence and a passion for baking has kept her Lady Di’s cookies in Valencia a local favorite despite news events beyond her control. San Fernando Valley Business Journal. Vol. 9 (16) (p. 22).
  • Gilbert, M. (2004, April). Preparedness, prevention and education: Your family’s strategy for survival in an emergency. LA Parent. Vol. 24 (4) (pp. 16-19).
  • Gilbert, M. (2004, March). Marc Germain: Mr. KABC. UCSB Alumni Association “Coastlines.” Vol. 35 (2) (p. 34).
  • Gilbert, M. (2003, February 17). Targeted campaigns bring in repeat donations. Marketing News. Vol. 37 (4) (p. 15).
  • Gilbert, M. (1996). Greek pride for life: UC Santa Barbara Greeks adorned their bodies with various tattoos, proving that Greek pride was more than skin deep. La Cumbre. Vol. 75 (pp. 88-91).
  • Gilbert, M. (1995). Doing it alone: For single parents, school often took a back seat to the needs of their children. La Cumbre. Vol. 74 (pp. 42-43).

Works Cited In

Speaking

Listed below are academic and professional events at which I presented scholarly papers or gave speeches related to my subject matter expertise. If you would like me to speak at your event or organization please reach out and contact me!


Academic Conferences


Invited Presentations

  • Gilbert, M. (2014, February 26). Mixiplicity: The 4P’s of Your Marketing Mix. Given to students enrolled in BUSAD X411.1, Strategic Business Development for the Global Marketplace at UC Santa Barbara Extension, Santa Barbara, CA.
  • Gilbert, M. (2014, February 12). Leadership: Influencing by Communicating. Given to students enrolled in BUSAD X411.1, Strategic Business Development for the Global Marketplace at UC Santa Barbara Extension, Santa Barbara, CA.
  • Gilbert, M. (2013, November 20). Caveat Tweeter: Legal Issues and Social Media. Given online using ClassLive Pro via eCollege to MBA students in Marketing 653, Introduction to Social Media Marketing.
  • Gilbert, M. (2013, November 13). Leadership: Influencing by Communicating. Given to students enrolled in BUSAD X411.1, Strategic Business Development for the Global Marketplace at UC Santa Barbara Extension, Santa Barbara, CA.
  • Gilbert, M. (2013, February 23). Individual Goal Setting. Given to undergraduate students at the Theta Chi Fraternity Mid-Year Leadership Conference held at UCLA, Los Angeles, CA.
  • Gilbert, M. (2013, February 14). Marketing Your Non-Profit with Social Media. Given to community members and students of Antioch University, Santa Barbara, Santa Barbara, CA.
  • Gilbert, M. (2013, January 30). Sharing your story with social media. Given to individuals and small business owners on behalf of S.E. Consulting at the Curious Cup, Carpinteria, CA.
  • Gilbert, M. (2004, November). Clear Pixel Communications: An overview and introduction. Speech given to the inaugural meeting of the Collegiate Entrepreneurs Organization (CEO), Woodbury University, Burbank, CA.
  • Gilbert, M. (2003, May). Analyze Clearly: A strategic summary of Clear Pixel Communications. Speech given to Communications 530 (graduate class of Joseph E. Massey, PhD), California State University, Fullerton, CA.

Reviewing

Reviews and recommendations from my clients, colleagues, and students follow:

Pernell Marsh, former student at UCLA Extension


National University“This is my fourth online class with NU, and Matthew Gilbert was by far the best teacher I’ve had so far. He responded within minutes of emails and texts if it was an emergency or a problem came up. He was very understanding that life can take a turn sometimes and some problems that arise were out of our hands.” — Former online Public Speaking student at National University


National University“I am a student at National University who just took the first on campus class. Mr. Gilbert was my instructor for Communications 103. Before the class, I was a very shy when it came to speaking in front of a class or audience. Through his teaching, techniques and activities in class, I learned to not fear public speaking and also how to prepare my self before speaking in front of the class. I want to recognize him for his great job as a teacher in this class. I learned a lot through him.” — Former on-campus Public Speaking student at National University


 

UCLA Extension“I wanted to take a moment to let you know how much I have learned in this class. I came into it with quite a few years of marketing experience but knowing hardly anything about social media after being in an operations role for the past 8 years. Now I feel as if, with the help of the appropriate team members, I could plan and orchestrate a social media program on my own…I’m also grateful for the class in that it has opened doors for me during my job search. Being downsized and unemployed for the first time in 26 years is no fun, but the class kept me and my brain going. Without sounding too sappy, this course could not have come along at a better time – it literally kept me going on those days when headhunters and colleagues weren’t calling!” — Former New Media Marketing student at UCLA Extension


Barry Bailey, MBA“I personally hired Matthew to teach English and Business courses for the Bakersfield Center of DeVry University. During my tenure with the school he consistently received high ratings from students and was known for implementing suggested changes regarding curriculum, teaching style or administrative issues. He is of high integrity and willing to do what is needed to help students reach success. He prepares for his classes, engages students in the learning process and many seek him out as a mentor. His dedication to the learning process has also inspired other faculty members and he has been used to help train other faculty. I highly recommend Matthew!”Barry J. Bailey, MBA, Director at ITT Technical Institute and Principal of The Barry Bailey Group


National University“I want to thank you for teaching this class.  You made it fun, enjoyable and helped take the fear out of public speaking for me.  I almost feel that I can conquer the world after this class. You made it easy for me to be comfortable and I even feel different when I am teaching my CPR classes now. I thought that it was important for me to tell you outside of the course reflection how much I appreciate your time and energy that you put in.” — Evie Bakalian, former online Public Speaking student at National University


Mike Charlasch“In our time working together, Matthew quickly proved himself a bright and capable person with good marketing insight and thorough attention to detail.” — Mike Charlasch, former manager at Princess Cruises


Rob JupilleMatt was instrumental in the early branding work for my financial planning company. He helped clarify my vision into something workable. I would recommend him highly if you need marketing or branding work done.” — Rob Jupille, Owner, RTJ Financial Management, Inc.


Roya Alt“I was fortunate to work closely with Matthew and found him to be a strategic and creative collaborator with an innate understanding of how to appeal to our target audience. He is extremely proficient in handling the nuances of our various constituents, including patients and donors, and was always interested in advancing his own knowledge and skills. It was a pleasure to work with Matt” Roya Alt, former manager at City of Hope


Shay Gross“Matthew was my UCLA instructor on Social Media Marketing and New Media. I knew I was in store for an amazing and epiphanous learning experience from the moment I perused his in-depth syllabus. Throughout his well-planned semester, I received personalized feedback, critique and input. I learned how to leverage social media for marketing purposes from an enthusiastic expert. There are innumerable charlatans claiming to be “Social Media Gurus and Experts”. Matthew “Mr. G” Gilbert, however, is the real deal. I would take any course of learning from him in the future.” Shay Gross, former UCLA Extension Student


Vikram Dhillon“I have learned valuable information from Mr. Gilbert that I will use in my future career. His classes are full of excitement and it’s guaranteed that a student will not fall asleep during his awakening lectures! His lectures are captivating and engaging because he always finds a way to make the subjects in the book more interesting.  Mr. Gilbert applies his knowledge from previous opportunities and uses the information for his lectures. This type of teaching is rare because most professors are indolent and just teach right out of the given book.” — Vikram Dhillon , former student at DeVry University


Yuksel Ulgen“Matt was instrumental in the early branding work for my financial planning company. He helped clarify my vision into something workable. I would recommend him highly if you need marketing or branding work done.” — Yuksel Ulgen, former student at UCSB Extension

Sampling

Samples of my teaching, consulting, writing, and speaking work are shared below:

Educational Videos (Corporate)
Educational Videos (Live Action)
Educational Videos (Screen Capture)
Handouts, Activities, and Exercises 
Papers and Publications
Presentations and Speeches
Syllabi and Scripts

Connecting

Let’s get connected! Below you will find my five most recent blog posts and my five most recent tweets; read them to learn more about my interests and areas of expertise. You can also click the social media icons above to connect with me on Twitter, Facebook, LinkedIn, and Google+. Reach me directly by clicking here to complete a contact form.

Social media has revolutionized the way we live, but how can we leverage it for learning? In 2013 59.2% of nearly 8,000 higher education participants in a Babson Survey Research Group and Pearson survey agreed “the interactive nature of online and mobile technologies can create better learning environments.” Additionally, 41% currently use social media in […] […]

Wed, Feb 25, 2015
Source: doctorious

How do you identify and achieve your goals? In the video below I am presenting an individual goal setting session at the Mid-Year Leadership Conference of Theta Chi Fraternity at UCLA on Saturday, February 23, 2013. Having helped found the (dearly departed) UC Santa Barbara chapter of Theta Chi it was an honor to participate in this event as […] […]

Sun, Feb 22, 2015
Source: doctorious

“You say you want a revolution Well, you know We all want to change the world You tell me that it’s evolution Well, you know We all want to change the world…” — The Beatles, Revolution As 2014 draws to a close people start listing resolutions they intend to achieve in 2015. Although well intended, […] […]

Tue, Dec 30, 2014
Source: doctorious

Serendipity+? Yesterday I recorded a video for my online UCLA Extension Social Media Marketing course (MGMNT X460.398A) in an area under construction near my apartment in the Sports City area of Dubai, UAE. I’ve been living her shortly after I started teaching for Jumeira University this September. Designed to mirror the content of Gary Vaynerchuck’s book Jab, Jab, Jab, […] […]

Sat, Nov 29, 2014
Source: doctorious

“I don’t Twitter, I don’t MyFace, I don’t YearBook.” — Bill Belichick, Coach of the New England Patriots There are two kinds of people in this world: people who love Twitter and people who love to hate Twitter; there seems to be very little room in between. Unlike the coach of my favorite NFL team, I […] […]

Thu, Nov 20, 2014
Source: doctorious

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