
Clients
Below is a list of selected clients for whom I provided writing, marketing or educational services:
BowTie, Inc. (Fancy Publications): Privately-held publisher of more than two dozen pet magazines and books with five locations, 200 employees and $18 million in sales.
- Marketing Contractor (12/1999 to 3/2000): Created presentations and wrote copy for media kits used by sales representatives.
Bruce McLucas, MD: Los Angeles-based obstetrician-gynecologist specializing in uterine artery embolization who practices at the UCLA Medical Center.
- Search Engine Optimization Consultant (1/2006 to 6/2006): Analyzed Fibroids.com for search visibility and prepared a report with recommendations.
Cherry Norris: Relationship consultant and self-titled “Hollywood Dating Director” offering the “Role of a Lifetime” home study CD training kit.
- Web Design Consultant (10/2005 to 11/2008): Designed a micro-site in the style of long-form advertising for a DVD dating course; Took photos, designed graphics and programmed HTML to integrate with a CMS.
Cigars by Chivas: Privately owned cigar shop located in Old Town Pasadena
- Web Design Consultant (8/2004 to 4/2007): Rebranded this tobacco retailer’s online presence and launched a Miva Merchant e-commerce system; Obtained and created of more than 200 cigar and tobacco product photos and descriptions.
Click411, Inc.: Yellow and white page directory and information portal launched by a now-retired heart surgeon.
- Web Design Consultant (3/2004 to 9/2005): Redesigned and rebranded the interface and started an ad sales program for Click411.com.
Cozy Toes Nail Spa: Sherman Oaks, California nail spa offering manicures, pedicures, skin care, waxing and massage services.
- Web Design and Search Engine Optimization Consultant (8/2004 to 4/2007) : Rebranded business cards, brochures, point of purchase displays, coupons and website; Increased search engine rankings and traffic to the company’s website by 100 percent.
Epic Innovations: Privately-held Las Vegas based firm offering a complete range of marketing services.
- Web Design Subcontractor (6/2005 to Present): Design graphics, produce Flash intros, program websites in ASP or HTML for clients.
Intermezzo Massage: Independent masseuse offering integrative bodywork, meditative massage therapy and energy healing.
- Web Design Consultant (10/2005 to 1/2009): Designed IntermezzoMassage.com in PHP, using includes, drop-down text, and other advanced features.
Jim Walker: World renowned flutist and music instructor at the University of Southern California.
- Web Design Consultant (6/1999 to 10/2007): Redesigned JimWalkerFlute.com, the website of this flutist, composer and USC professor.
Madison2Sunset: Privately-held business development firm primarily serving the entertainment segment with clients including Walt Disney.
- Sponsorship and Strategy Consultant (8/2009 to Present): Identified and created materials to attract candidates to clients’ sponsorship opportunities.
Marco Pelusi Hair Studio: Haircolor artist and hair stylist with a hair studio in West Hollywood, California with his own line of professional haircare products.
- Web Design Consultant (4/2005 to 8/2006): Designed a website and designed a blog for this hair stylist and hair product developer.
Mike Garson: Composer and pianist who has recorded and toured with David Bowie, Smashing Pumpkins and Nine Inch Nails.
- Web Design Consultant and Business Advisor (3/1999 to 9/2009) : Designed and managed MikeGarson.com, the website of this pianist and composer; Negotiated the $60,000 sale of two domain names along with a licensing agreement; Managed the production and marketing for two contemporary classical albums.
Princess Cruises: One of eleven cruise ship brands owned by Carnival Corporation, the world’s largest cruise ship operator; traded on NYSE as CCL.
- Training Specialist Contractor (9/2006 to 7/2007): Working onsite with the Vice President of Human Resources, Director of Training and Recruiting and the Training Manager, recruited and supervised 11 BA and MBA students for an inaugural summer internship program; Helped develop a management training initiative addressing the organization’s succession planning needs; Wrote and revised job descriptions while improving the company’s online recruitment process.
- Instructional Design Contractor (2/2005 to 12/2005): Designed graphics and programmed in HTML, DHTML and JavaScript to produce computer-based training modules in compliance with OSHA requirements and organizational development needs.
Roberts Partners: Los Angeles based law firm specializing in “quit tam” lawsuits (fraud against the government).
- Web Design Consultant (2/2005 to 12/2005): Designed an informative website for this fraud-fighting lawyer at Roberts-Partners.com.
RTJ Financial Management, Inc.: Privately-held investment and financial management firm.
- Marketing Consultant (3/2004 to 9/2004):
Crafted copy and coordinated design and production of a brochure and presentation folder.
San Fernando Valley Business Journal: Weekly newspaper focusing on businesses in the San Fernando Valley with 10,000 print and 14,000 online subscribers.
- Freelance Writer (8/2004 to 5/2005): Wrote profiles of leaders and businesses in the Santa Clarita and San Fernando Valleys.
STR Business Media: Publisher of InternetTollFree.com, the leading provider of advertising solutions for toll free numbers and website addresses in the US.
- Web Design Consultant (12/2005 to 8/2007): Managed online advertising for this 800-number directory at InternetTollFree.com; Designed 125×125 tile ads and 120×60 logos for use by website advertisers.
Wingate Dunross, Inc.: Executive search firm founded in 1983 specializing in insurance, legal, healthcare, finance, technology, engineering and energy placement.
- Web Design Consultant (3/2004 to Present): Redesigned this search firm’s online identity and host the website at WDSearch.com.
Woodbury University: Private, non-profit, nonsectarian university with 1,200 undergraduate and 300 graduate students.
- Executive Education Consultant (8/2004 to 3/2005): Worked with the Business School Chair to develop an Executive Education program; Created prototype website and e-mail template while developing administrative elements.
Revised July 4, 2011