Balancing theory and reality, my research intersects humanity, industry, and technology. With an interdisciplinary orientation, I engage in intellectual initiatives that create connections between ideas and industry, contributing knowledge to both theory and practice. I published my research in books, book chapters, case studies, conference proceedings and publications, and peer-reviewed journals.  My research interests include:

  • Blockchain
  • Digital Economy
  • Digital Marketing
  • Educational Technology
  • Entrepreneurship
  • Innovation
  • Internet of Things (IoT)
  • Sharing Economy
  • Social Media Marketing
  • Sports Marketing

Research Profiles