Publications

Intersecting humanity, industry, and technology, my research has been published in peer-reviewed journal articles, trade publications, books, book chapters, and conference proceedings with additional articles appearing in magazines and newspapers. Recent publications include a paper titled “Strengthening Your Social Media Marketing with Live Streaming Video” and a book chapter titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League.” A list of my academic publications follows; for my non-academic work, please learn more about my mainstream writing.

Peer-Reviewed Journal Articles

Books

Book Chapters

  • Gilbert, M.A. (2020). Innovation by Education: Teaching Design Thinking in the United Arab Emirates. In Leonardo Jose Mataruna?Dos?Santos (Ed.), Expectations of Legacies and Footprints: The case of Expo 2020 Dubai. Manuscript in Preparation.
  • Gilbert, M.A. (2017). Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League. In M. Dodds, K. Heisey & A. Ahonen (Eds.), Routledge Handbook of International Sport Business. London, UK: Routledge. ISBN: 978-1138891548.

Conference Proceedings