Writing

My writing aligns with the topics I teach and reflects my research interests. My first book, “edX E-Learning Course Development,” was published for educators designing, developing, and deploying courses for the edX MOOC platform. I more recently published a paper titled “Strengthening Your Social Media Marketing with Live Streaming Video” and a book chapter titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League.” For more than a decade I have also authored Doctorious, a blog about my adventures in academia.


Peer-Reviewed Journal Articles


Trade Publications


Books


Book Chapters

  • Gilbert, M.A. (2020). Innovation by Education: Teaching Design Thinking in the United Arab Emirates. In Leonardo Jose Mataruna?Dos?Santos (Ed.), Expectations of Legacies and Footprints: The case of Expo 2020 Dubai. Manuscript in Preparation.
  • Gilbert, M.A. (2017). Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League. In M. Dodds, K. Heisey & A. Ahonen (Eds.), Routledge Handbook of International Sport Business. London, UK: Routledge. ISBN: 978-1138891548.

Conference Proceedings


Magazine Articles


Magazine Articles

  • Gilbert, M.A. (2004, April). Preparedness, prevention and education: Your family’s strategy for survival in an emergency. LA Parent. Vol. 24 (4), 16 to 19.
  • Gilbert, M.A. (2004, March). Marc Germain: Mr. KABC. UC Santa Barbara Alumni Association: Coastlines. Vol. 35 (2), 34.
  • Gilbert, M.A. (1996). Greek pride for life: UC Santa Barbara Greeks adorned their bodies with various tattoos, proving that Greek pride was more than skin deep. La Cumbre. Vol. 75, 88 to 91. Third Place, Organization/Greeks Writing, Collegiate Gold Circle Award, Columbia Scholastic Press Association (as Matthew Calo).
  • Gilbert, M.A. (1995). Doing it alone: For single parents, school often took a back seat to the needs of their children. La Cumbre. Vol. 74, 42 to 43. Third Place, Personality Profile, Collegiate Gold Circle Award, Columbia Scholastic Press Association (as Matt Calo).

Newspaper Articles

  • Gilbert, M.A. (2016). Author Matthew Gilbert Talks About Writing Business Books. Edarabia. Retrieved from http://www.edarabia.com/125431/author-matthew-gilbert-talks-about-writing-business-books/
  • Gilbert, M.A. (2005, May 9). Air Force One Exhibit Expected to Boost Area Tourism. San Fernando Valley Business Journal. Vol. 10 (10), 5.
    Gilbert, M.A. (2005, April 25). Efforts to Bring New Life to Valley Museum Underway. San Fernando Valley Business Journal. Vol. 10 (9), 34.
  • Gilbert, M.A. (2005, March 28). At Classic Wire Cut, They’re all Brothers, but Only One Boss. San Fernando Valley Business Journal. Vol. 10 (7), 16.
  • Gilbert, M.A. (2005, March 14). Local Firm Gains Celebrity Status with Eyewear Styles, Sunglasses. San Fernando Valley Business Journal. Vol. 10 (6), 10.
  • Gilbert, M.A. (2004, August 30). Small Business Spotlight: Safety Net. San Fernando Valley Business Journal. Vol. 9 (18), 30.
  • Gilbert, M.A. (2004, August 2). Small Business Spotlight: Royal Reputation. San Fernando Valley Business Journal. Vol. 9 (16), 22.